WORKS
VIDEO
FACT
John Player Special brand is launched in Italian market at a very competitive price. The launch generates disputes on the market that leads to an important cause with a favourable outcome for the company.
CHALLENGE
Telling the whole story, highlighting the determination and fighting spirit that enlivened the people who work in Imperial Tobacco.
SOLUTION
Target creates an animated video that leverages on the road metaphor to describe the path of the story and ends with the cut of the sales milestone.
IMPERIAL TOBACCO
Retracing a success story
FACT
John Player Special brand is launched in Italian market at a very competitive price. The launch generates disputes on the market that leads to an important cause with a favourable outcome for the company.
CHALLENGE
Telling the whole story, highlighting the determination and fighting spirit that enlivened the people who work in Imperial Tobacco.
SOLUTION
Target creates an animated video that leverages on the road metaphor to describe the path of the story and ends with the cut of the sales milestone.