WORKS
VIDEO
Concerning the viral campaign
"Freedom to your vision", Target creates
a lovely superhero who rushes to help
people with vision problems and realizes
3 ironic and amusing video episodes.
The script's scope is to treat the problem
easily, while sensitize consumers on the
positive aspects of contact lenses use.
Episode 1: A visit to the zoo
ASSOTTICA
Viral video campaign to promote the use of contact lenses.
Episode 1
Episode 1
Concerning the viral campaign
"Freedom to your vision", Target creates
a lovely superhero who rushes to help
people with vision problems and realizes
3 ironic and amusing video episodes.
The script's scope is to treat the problem
easily, while sensitize consumers on the
positive aspects of contact lenses use.
Episode 1: A visit to the zoo