WORKS
VIDEO
FACT
Assottica, the industry association that brings together the contact lenses operators, convokes professionals and companies in a biennial conference.
CHALLENGE
Put the attention of the audience on the key role played by optical applicators that substantially contribute to the development of the category.
SOLUTION
Target creates a video of great impact with a long "thank you", a reminder of the daily work of the optician and focus on his crucial role in the lives of consumers and in the market.
ASSOTTICA
FACT
Assottica, the industry association that brings together the contact lenses operators, convokes professionals and companies in a biennial conference.
CHALLENGE
Put the attention of the audience on the key role played by optical applicators that substantially contribute to the development of the category.
SOLUTION
Target creates a video of great impact with a long "thank you", a reminder of the daily work of the optician and focus on his crucial role in the lives of consumers and in the market.