WORKS
MARKETING CAMPAIGN
FACT
The Meridol brand, market leader in pharmacy, is launched in the mass market and should significantly increase its awareness without the support of the pharmacist's recommendation.
CHALLENGE
Rapidly develop brand awareness, while having a very limited budget.
SOLUTION
Target creates a strong and provocative advertising campaign that dramatizes the problem setting to maximize the memorability also with a low contact rate.
FACT
The Meridol brand, market leader in pharmacy, is launched in the mass market and should significantly increase its awareness without the support of the pharmacist's recommendation.
CHALLENGE
Rapidly develop brand awareness, while having a very limited budget.
SOLUTION
Target creates a strong and provocative advertising campaign that dramatizes the problem setting to maximize the memorability also with a low contact rate.
