WORKS
MARKETING CAMPAIGN
FACT
On the occasion of the International Day of Women, Johnson & Johnson is committed to fight violence on the weaker sex.
CHALLENGE
Prove the personal commitment of Johnson & Johnson in support of women who experience violence.
SOLUTION
Target creates a visual of great impact that includes - in the logo of International Women's Day - the faces of the employees who "put their faces" to say “no to violence” against women. A commitment is also expressed in the claim that identifies the campaign.
Showing the face of solidarity
FACT
On the occasion of the International Day of Women, Johnson & Johnson is committed to fight violence on the weaker sex.
CHALLENGE
Prove the personal commitment of Johnson & Johnson in support of women who experience violence.
SOLUTION
Target creates a visual of great impact that includes - in the logo of International Women's Day - the faces of the employees who "put their faces" to say “no to violence” against women. A commitment is also expressed in the claim that identifies the campaign.
