FACT
ACTILINE is one of the key players of the flu market with a strong pharmaceutical equity.
CHALLENGE
Support pharmacists in the prevention and treatment of winter illnesses, promoting the recommendation of main product Actigrip.
SOLUTION
Target create a high-impact awareness campaign, playing on bowling metaphor to represent the synergic action of the product in the prevention and care of all the major symptoms of the flu.
FACT
ACTILINE is one of the key players of the flu market with a strong pharmaceutical equity.
CHALLENGE
Support pharmacists in the prevention and treatment of winter illnesses, promoting the recommendation of main product Actigrip.
SOLUTION
Target create a high-impact awareness campaign, playing on bowling metaphor to represent the synergic action of the product in the prevention and care of all the major symptoms of the flu.