WORKS
MARKETING CAMPAIGN
FACT
With the acquisition of IP, the Api-IP group becomes the most widespread fuel distribution network in Italy.
CHALLENGE
Make the capillarity a distinctive element that brings benefits to the final consumer.
SOLUTION
Target creates a credit card co-branded that offers to the consumer benefits on fuel or services purchases at all points of sales of the network. Target worked on the design of the project and developed all communication tools.
OUTCOME
More than 5,000 cards dealt during the launch.
FACT
With the acquisition of IP, the Api-IP group becomes the most widespread fuel distribution network in Italy.
CHALLENGE
Make the capillarity a distinctive element that brings benefits to the final consumer.
SOLUTION
Target creates a credit card co-branded that offers to the consumer benefits on fuel or services purchases at all points of sales of the network. Target worked on the design of the project and developed all communication tools.
OUTCOME
More than 5,000 cards dealt during the launch.
