WORKS
MARKETING CAMPAIGN
FACT
Acuvue launches a new frequent replacement contact lens and aims to attract new users from an early age.
CHALLENGE
Invite to test the product using a confidential and friendly language, suitable for the primary target.
SOLUTION
Target uses a provocative message, deliberately played on the double meaning, to call the target to the test of new contact lenses ACUVUE ADVANCE. The message is linked to a contest with prizes and to a in-store digital communication, developed with a digital photo-frame.
Capturing the teen eyes
FACT
Acuvue launches a new frequent replacement contact lens and aims to attract new users from an early age.
CHALLENGE
Invite to test the product using a confidential and friendly language, suitable for the primary target.
SOLUTION
Target uses a provocative message, deliberately played on the double meaning, to call the target to the test of new contact lenses ACUVUE ADVANCE.
The message is linked to a contest with prizes and to a in-store digital communication, developed with a digital photo-frame.
